Results · Case study

Abundant Mines

Featured case study Fractional CMO

A startup with nine-figure ambition needed an executive to own demand, not another advisor. Four months later: $282K a month became $1.29M, across four consecutive record months.

4.6x
Monthly revenue in four months, $282K to $1.29M
21x
ROAS: $144K in ad spend, $3,179,580 in revenue
2.1x
Average order size, $15,680 to $33,419
$370K
Annual overhead removed, four roles no longer needed
About Abundant Mines

Abundant Mines is a hosted bitcoin-mining company: it sells, deploys, and manages mining rigs for customers, with more than 1,000 machines under management and a stated path toward 10,000, roughly $100M in sales. A founder-led startup mid-capital-raise, with real demand, a growing team, and everything moving at once.

The gap

Growth activity existed, but no one owned it. Leadership was carrying the uncertainty of demand generation themselves, positioning, pipeline, measurement, and the story investors needed, without the time or the skill set to hone it. In their words: the strategy for getting attention, getting people through the door, and nurturing them “was sorely lacking in the most critical part of getting demand.”

The work

Nick stepped into the growth seat as a fractional CMO, executive ownership, not advice. He sequenced complex initiatives into measurable blocks, rebuilt the CRM and lead-qualification infrastructure, implemented the company’s AI sales layer in days instead of the months it usually takes, strengthened demand generation, and rolled up his sleeves on implementation the organization expected to wait for.

The outcome

Revenue grew from $282K a month to $1.29M in four months, four consecutive company-record months, while monthly ad spend was cut from $90K to $24K. Two sales reps broke their personal monthly records, and Christine closed the biggest deal in company history, 100+ units. Leadership’s own summary: the work took “the weight of uncertainty” of charting demand for a nine-figure business off their shoulders, so they could focus on higher-order challenges knowing the foundation was covered.

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Beau Turner, CEO of Abundant Mines, at a mining facility substation
Beau Turner
CEO, Abundant Mines •
Bend, OR
Monthly revenue, 2025
BeforeNick in the growth seat
Jan
$674K
Feb
$531K
Mar
$433K
Apr
$282K
May
$610K
Jun
$566K
Jul
$734K
Aug
$1.27M
Over the same stretch, monthly ad spend was cut from $90K to $24K. Source: Abundant Mines revenue dashboard.
The four-month funnel
May through August 2025
2,302
Leads
703
Booked calls
141
New customers
Ad spend, monthly$90K → $24K
Average order size$15,680 → $33,419
Overhead removed4 roles, $370K/yr
Sales records2 rep records + biggest deal ever, 100+ units
You took the weight of uncertainty of how to chart the path for demand generation, and honestly building a nine-figure business, off our shoulders. Because we trust you so deeply, it allows us to focus on higher-order challenges, knowing this foundational thing is covered.
Abundant Mines founders, in Nick's 90-day review

“That was the recruiting fee we paid to find Nick Cavuoto and bring him into our lives.”

On the program that introduced them to Nick
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Figures are drawn from client dashboards, CRM exports, and recorded working sessions, shared with client permission; team, market, and product context contributed to every outcome. Periods are stated with each figure. See the disclaimer for how results should be read.

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